Paid search clicks are becoming increasingly expensive as well as complex to manage effectivley.
We'll leverage greater value from paid search traffic with platform-side and landing page management techniques to increase your return on investment.
Who do we work for?
Insurance sector businesses of all types and sizes, from B2C Travel and Pet Insurance through to niche B2B surgical indemnity, local brokerage firms, financial publishers, and everything in between. Our clients include Lloyds of London so you can rest assured we have experience at all levels of marketing for insurance firms and organisations.
We tailor our campaigns to your objectives, budgets and needs. Every Insurance business is different and so every campaign is bespoke.
We work alongside you and/or your marketing team to generate the leads you need to maintain and grow your business.
Trusted by established insurance businesses
Insurance client's success stories
talk to us about what is 'possible'
Paid media
68% Increase
in generated inbound enquiries after 8 months with static media budget.
41% cost reduction
in cost per click resulting in a net 46% increase in search market share - delivered in 6 months.
110% increase
in new monthly customers within 6 months.
Organic search
200% Increase in traffic
delivered within 12 months.
x2.3
increase in leads over a 12 month period.
Top positions
1 - 3
All core search terms moved from page's 4 & 5 to top positions 1 to 3 within 12 months.
Paid social
150% Increase
in monthly reach achieved in Month 2 from static budget.
25% Uplift
in inbound client requests delivered by month 6.
75% Increase
in engagements delivered from improved targeting.
What are your campaign objectives?
We will listen to your needs and objectives and contribute by bringing decades of media management experience across multiple platforms & verticals to ensure your campaigns are focused, relevant and profitable.
Our user-first approach maximises engagement and conversions by optimising campaigns and websites to reach your targets.
Systematic testing & constant evolution utilising the latest AI and ad-tech to maximise performance.
Paid search
SEO
We can optimise your website to get you to the top of the seartch results.
We know which search results features get the clicks on which terms and we will implement a strategy that delivers leads and enquiries for your business, at a local or national level.
Display
We partner with a full range of display networks to generate awareness and drive traffic to your website programatically.
We know which networks will work best for your vertical.
We ensure tracking and bespoke reporting is in place to show you the genuine value of your investment.
Social
We provide objective driven social marketing. We can deliver audience or content targeted ad campaigns to maximise performance.
Fully measure engagement with your social channel and monitor how your social benefits your business.
Video ads
Video advertising can enable you to broaden your reach, test new platforms, increase awareness and generate a higher impact with your media budget.
We have the experience to manage your campaigns to leverage greater awareness and boost enquiries or sales.
Reputation management
Your reputation matters. We ensure positive press and reviews dominate your brand search results.
Positive reviews can increase engagement with your website and boost the number of enquiries.
How we work
A bespoke approach. We understand that every legal firm has different strengths and requirements, so we tailor our services to fit your needs and budget.
Collaboratively. Once we have researched and understood your campaigns, website and business proposition, we will propose a strategy that will help you deliver a higher return on your media investment. We will work with you to evolve the campaign and maximise performance over time.
Transparently. Always on reporting. Open access to data and KPI's because sharing data enables improvement. We are open and collaborative in our approach. We'll ensure you are always on top of the stats with unique reporting to stakeholders and budget managers.
Flexible agreements to suit your needs
We can adapt our proposal to your budgets and needs. We can 'consult', complete 'project work' or be 'retained'. Contact us to discuss your needs.
Consultancy
Gain access to Barracuda's experience on a fixed or variable budget and timeframe.
We can work alongside your internal team to input on your marketing goals.
From: 1 day +
Fixed project
Need to complete a new project? Barracuda can help, whatever the objective.
We can work alongside your existing team to bring additional skills and experience. We can schedule our work to fit with your expected timeframe and deliver on your objectives.
From: 3 day +
Retained
Benefit from on-going management and support with a retained contract to ensure operational consistancy.
We take responsibility for growth goals across paid media campaign management, SEO and website optimisation.
From: 1 day/month +
Talk to us to see how we can bring the value and experience you need.
Why choose Barracuda?
Barracuda have been operating for over 24 years as an independent digital agency and have a track record of proven results and satisfied clients, so you know you are in the right hands. We also win the odd award for our hard work and outstanding results we get for our clients.
We understand the insurance vertical, how to target your customers and how to maximise good quality leads from your marketing budget. We work for insurance businesses both big and small.
If you are looking for an experienced team who understand the digital landscape and genuinely care about driving growth for your business then get in touch today to schedule a call to discuss your project or website.
