Website UX & Search Experience Testing?
Understand your users behaviour from point of search to point of purchase to improve performance.
We provide insights to enable you to win the search click and gain the on-site conversion.
We can show you which of your competitors are doing well and why?
Uncover, which search elements are the main click triggers! Improve CTR, get more clicks, beat your competitors.
Search experience testing delivers data that enables you to massively improve results across the paid and organic 'search' experience and your website.
What are the deliverables?
Barracuda's unique website UX & Search Engine Testing delivers both qualitative and quantitative data.
User videos with commentary provide insights into real users engaging with the SERP's. What do they click and why?
Barracuda professionals analyse the videos to generate qualitative data with real insights and trends. How influential is position to get the click? What elements and features within the SERP's are getting clicks? Which websites are winning the click and why?
We'll show you trends for your target search terms that were only visible previously to Google or Bing.
What insights can I get?
An understanding of which Search Features are important delivered with an understanding of how users engage with your website content.
Insights into what position on the page generates most site visits.
- What are the 'click triggers' on the page?
- Competitor Insights - who is getting the clicks and why?
- Purchasing patterns - who is winning the conversion?
- AI impact - Is AI playing a role in users finding your website?
- How do customers react to your website?
- Which website is winning the conversion?
& so much more...
How will this help?
The insights Website & Search Experience Testing provide enable website owners to review the relative importance of micro and macro search features and elements as well as their own websites strengths and weaknesses.
What messaging works? What Images work? Where can you improve both your listing and your website.
Search experience testing, provides recommendations on how to improve your search presence as well as insights into users behaviour on your and your competitor websites.
We'll help you increase your market share and profitability.
Website User Experience Testing Plans
Insights
10 User Videos
£600 + vat
(£60/video)
one off fee
+ Analysis & Reporting Option
Click & Conversion Audit
Key Website/Competitor Conversion Audit
Search Results Click Trigger Analysis
Keyword Analysis
Time on site Analysis
Qualitative Observations
Positional Click Metrics
Device Breakdown
Online Digital Review Report
Website & Search Results Recommendations
£2200 + vat
one off fee
Explorer
25 User Videos
£1250 + vat
(£50/video)
one off fee
+ Analysis & Reporting Option
Click & Conversion Audit
Key Website/Competitor Conversion Audit
Search Results Click Trigger Analysis
Keyword Analysis
Time on site Analysis
Qualitative Observations
Positional Click Metrics
Device Breakdown
Online Digital Review Report
Website & Search Results Recommendations
£3200 + vat
one off fee
Discovery
40 User Videos
£1600 + vat
(£40/video)
one off fee
+ Analysis & Reporting Option
Click & Conversion Audit
Key Website/Competitor Conversion Audit
Search Results Click Trigger Analysis
Keyword Analysis
Time on site Analysis
Qualitative Observations
Positional Click Metrics
Device Breakdown
Online Digital Review Report
Website & Search Results Recommendations
£3900 + vat
one off fee
View
1 User Video Analysis
Click & Conversion Report
Key Website/Competitor Conversion Report
Search Results Click Trigger
Report
Keyword Report
Time on site Report
Qualitative Observations
Positional Click Metrics
Device Report
Online Digital Review Report
Website & Search Results Observations
£Free
one time
Insights
10 User Video Analysis
Click & Conversion Audit
Key Website/Competitor Conversion Audit
Search Results Click Trigger Analysis
Keyword Analysis
Time on site Analysis
Qualitative Observations
Positional Click Metrics
Device Breakdown
Online Digital Review Report
Website & Search Results Recommendations
£2200 + vat
one off fee
Explorer
25 User Video Analysis
Click & Conversion Audit
Key Website/Competitor Conversion Audit
Search Results Click Trigger Analysis
Keyword Analysis
Time on site Analysis
Qualitative Observations
Positional Click Metrics
Device Breakdown
Online Digital Review Report
Website & Search Results Recommendations
£3200 + vat
one off fee
Discovery
40 User Video Analysis
Click & Conversion Audit
Key Website/Competitor Conversion Audit
Search Results Click Trigger Analysis
Keyword Analysis
Time on site Analysis
Qualitative Observations
Positional Click Metrics
Device Breakdown
Online Digital Review Report
Website & Search Results Recommendations
